Before making a purchase, more and more people compare the prices of goods, study reviews about a store or restaurant, and get the information they need on the company’s website. If the company does not have such a website, potential customers will purchase from a competitor’s website. Having a website can broadcast the information customers need and increase trust and loyalty to the business. A business that is not on the Internet does not work. Our qualified specialists from our Madison web design agency will help develop a high-quality website, taking into account the requests and needs of potential customers. All this will give your customers an unforgettable first impression of visiting the site.
Many business owners, especially beginners, believe that creating a high-quality and professional website is very expensive and impractical. That’s why they use only social media to promote business and cheap site builder. However, if the site is not of sufficient quality, Google will not display it at the top of the results. As a result, you will not only lose potential clients but also lose funds. We recommend using WordPress to create a website. It is a platform where you can independently implement or change content, update and optimize the design without losing existing content and saving on updates.
The website should be a kind of brochure or catalog that you can update at any time. Print advertisements, newspaper articles, and flyers are rapidly losing their relevance. Your site will always offer relevant news and news, which means it will never become outdated. A website is the most effective tool for informing customers about a new product, service, event, or special offer. You can also get additional value by posting tips, helpful information, or downloadable resources on the site. And you don’t have to worry – any error that occurs can be corrected at any time, even if it is found after the content has been published.
Your site can always turn into something more than an ordinary brochure or catalog. Today you can add video and audio content to your website in the form of podcasts, webinars, live broadcasts, e-books, or even YouTube videos. Moreover, you can connect Facebook, Twitter, LinkedIn, and other social media networks to your website. This will allow you to share content on the site and other digital marketing channels, which will allow you to reach even more potential customers. And our experts will always help set up an effective search for clients in Madison but throughout the United States.
The first step in developing an effective website is data collection. In developing a successful web design at Madison, we try to collect as much information as possible from the first stages. First of all, we study your business goals. Besides, we are exploring the possibilities of using the Internet to achieve your goals. We help find answers to questions such as: “What is the purpose of creating a website?”; “What are you planning to do: broadcast information, promote a product, or provide services?”; “Who is your target audience?” and many others.
Using the information collected in the first stage, we develop a map of the future website and a wireframe for potential website design. A map is a list of the main thematic blocks of your future website. At this stage, our award winning web designer helps you define a list of technologies that you might need. Also, when developing your website, we will talk about how the WordPress CMS works. In particular, we will discuss the number of pages of the future website, how to integrate the contact form, key calls to action, and much more.
Given the information gathered earlier, it’s time to establish how the future site will look. Particular attention must be paid to the target audience of the website. Our web designer will help you with these issues and create a custom web design of one or more layouts for a potential website. For your comfort, we will regularly send you links with “animated” prototypes of the future website, which will be developed using the InVision tool.
The development phase is the procedure for creating a website directly. Using the WordPress content tool, our developer shapes a potential website’s template following the developed map. Then, using the developed prototype design, a full-fledged website is obtained from this shell. At this point, you will test the site’s performance and indicate the necessary amendments.
During the testing and delivery phase, the developer will make final edits and transfer the website to the customer’s hosting. If necessary, we will assist with domain registration and web hosting. After the site is transferred to hosting, full testing of the contact forms and other scripts is carried out. We’ll check how optimized your website is for responsive display on all devices, and perform basic SEO optimization.
A website managed by the WordPress, content management system will allow you to independently change the website content blocks. As a result, you will be able to change the current content using various online editors (analogs of the mini-version of Microsoft Word) or add additional pages. However, if required, we will help you update the content, provide digital marketing services, and administer your website.
No, we never use templates. Every new website or even layout is created from scratch. This is necessary for it to meet the needs of the customer fully. Each website made by our award winning company is unique. We write custom code for a new website and create an original design, taking into account all the customer’s wishes and needs.
To get the maximum functionality of the site design on all devices, our team uses responsive design. This is a special, modern method recommended by Google to make the design universal. It allows you to interact with the site harmoniously. Therefore, our Madison team develops only responsive websites.
We use one of the most proven systems – CMS WordPress. It is used by 35% of websites. This system was developed for blogging, but over time its functionality has expanded significantly. It is used to create: portfolio sites, online stores, news sites, business card sites, and in many other areas.
How long it takes to build a website is not easy to predict as each case is unique. The amount of time required directly depends on the task’s volume and complexity, the specifics of the customer’s field of activity, and his individual requirements. Based on your website’s needs, our team in Madison will be able to determine the potential project implementation period, consisting of its main stages, prepare a detailed plan, and identify problem areas.
The interaction between the client and the contractor is the key to quality. Building a good website is impossible without the help of a client. Support is especially needed at the very beginning of work. It is necessary to clearly define the goal, collect as much data as possible about the project. Our team in Madison will draw up a consultation schedule to ensure that the final product fully meets your expectations.
Website loading speed is one of the most important parameters for SEO and Google. That is why our specialists from Madison Wisconsin pay special attention to this. By using modern SEO techniques, they create the fastest websites. The increase in loading speed is convenient for the client and will allow the website to be in the highest rows of search engines.
